Decoding shopper behaviour to shape your brand future
Worldpanel by Kantar is the global source of insight that reveals the patterns in shopper and consumer behaviour, to shape your brand's success, both today and tomorrow.
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Numerator and Kantar Worldpanel are joining forces
14/01/2025
Numerator and Kantar Worldpanel combine to form new global consumer data company. Combined entity creates powerful new view of global consumer trends.
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Stress, universal barrier to physical and mental health
24/10/2024
Health Actives in Africa & Middle East represent 26% of consumers, below the global average of 31%. -
Global grocery bill exceeds $1,000 per household
29/05/2024
Brand Footprint report reveals: Coca-Cola is the world's most chosen brand for 12 consecutive years.
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Kantar introduces Uganda's first consumer panel
23/05/2024
Tracking households' FMCG purchase decisions and usage provides a unique, complete view of consumers
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Slowing inflation brings chances to grow in Morocco
15/05/2024
The data for Q4 2023 shows an increase in FMCG volume consumption, providing reasons for optimism.
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Strategies for FMCG brands to thrive in Kenya
02/04/2024
Shoppers reduce consumption in all categories except homecare and more than half of brands decline.