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Decoding shopper behaviour to shape your brand future.

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Consumer and Shopper Attitudes

Uncover the people behind the trends with PanelVoice, our single source survey solution.

Android OS share in China gets boost from New Year?s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • China Shopper Report 2024, Vol. 2

    China Shopper Report 2024, Vol. 2

    10/12/2024
    China's FMCG growth decelerates over first three quarters of 2024

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  • 25 FMCG Companies win over 100M Chinese Households

    25 FMCG Companies win over 100M Chinese Households

    02/12/2024

    The key for a brand to expand its scale and enhance its strength is to attract more consumers.

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  • China's FMCG market recovered steadily in Q3

    China's FMCG market recovered steadily in Q3

    14/11/2024
    China's FMCG market recovered steadily in Q3, and the competition in O2O escalated further

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  • China's FMCG market recovered steadily in Q2

    China's FMCG market recovered steadily in Q2

    15/08/2024
    The FMCG market in urban China continued to recover steadily in the second quarter of 2024.

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  • China's FMCG sector settles into low growth reality

    China's FMCG sector settles into low growth reality

    28/06/2024
    Volume show improving growth, however price face continuous deflationary pressure

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  • Brand Footprint 2024

    Brand Footprint 2024

    04/06/2024
    Brand Footprint report reveals global grocery bill exceeds $1,000 per household.

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In the media

  • 17/12/2024 - China Daily

    Experts optimistic for FMCG sector in 2025


    Positive signals can be found in the October data, as sales of FMCG products increased year-on-year and the decline in prices slowed, said Rachel Lee, general manager of Kantar Worldpanel China.

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  • 16/12/2024 - China Daily

    Ito Yokado to restructure its business in China


    "Consumers expect better products that are healthy, boast high qualities and meet their emotional demands."said Rachel Lee, general manager of Kantar Worldpanel China

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  • 03/12/2024 - FORBES

    Makeup Artist Mao Geping Close To Billionaire Ahead Of Hong Kong IPO


    "Chinese consumers trust that Chinese brands can deliver whatthey want is there".says Hwee Chung,Shanghai-based China beauty sector director for research firm KantarWorldpanel.

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  • 12/11/2024 - China Daily

    Quality focus rules Singles Day shopping gala


    A series of pro-consumption policies, such as the consumer goods trade-in program, have played a significant role in bolstering the sales of consumer electronic products and household appliances on major online marketplaces.

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  • 21/08/2024 - China Daily

    Report: Luckin Coffee planning massive overseas expansion


    Chinese coffee and tea brands are expanding overseas, and the international brands are focusing on penetrating lower-tier cities in China to find their own growth stories.

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  • 04/07/2024 - China Daily

    China's consumer goods sector continues to see recovery


    The hypermarket segment continued to shrink at 6 percent year-on-year. However, within the hypermarket, club warehouses saw a year-on-year spike of 22 percent, which is driven by the expansion of the Chinese middle income group

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