소개

English

Established since 1997, Kantar Taiwan is the first company in Asia 100% dedicated to inspiring the clients through consumer panel research. Utilizing the panel methodology, we are monitoring the consumer purchasing habit continuously, this empowered us to well understand the market dynamic, competition and opportunities evolved from the shopper behavior change. In Taiwan market, we are measuring purchase behavior across total FMCG for over 100 categories, specifically in areas of such as household products, foods, femcare, healthcare, dairy, beverage as well as baby foods and products, etc.

Under the highly fragmented and competitive trade environment of Taiwan market, Kantar is the only supplier available for offering comprehensive view across all channel types. No matter the modern trade (e.g. hypermarket, supermarket, National coop, CVS, PCS, department….) or the emerging channel (e.g. TV shopping, online shopping….) or even the traditional stores (e.g. direct sale, wet market, street vendor, grocery & provision store, betel nut stand…) or overseas shopping, etc. all are covered in our scope. Therefore, we are definitely the best advisor and partner for the manufacturers and retailers in developing brand and trade marketing strategies.

Our expertise and professionalism are not just thoroughly inherited from the worldwide over 40-year solid experiences and skills, but also built by the client service team’s rich knowledge about the local market. Those reassure our capabilities to offer strong insight and inspiration to the local and multinational FMCG brands in Taiwan. Our ultimate goal is to become client’s “Trusted Advisor” and we believe the only way to get there is to pay full care about client’s brand/category, build closed partner relationship with the clients and fully understand client’s marketing issues and strategy direction.

Exploring the secret of the shoppers and their basket. Understanding your competitors and business partners.

In addition to helping clients uncover the insight behind the obvious numbers from the consumer purchase panel, we also aim for continuous innovation in the platform and products. For now, we have developed an interactive platform allowing the client to capture the essential information themselves easily and quickly, then our client service team could further back up and support to diagnose the issue and find the real answers. Moreover, we have also gone beyond just behavior, and further extend to the “Shopper Attitude”, precisely explore the motivation and perception of the target shoppers, and link back with actual behavior. By such high quality combination of behavior and attitude research, we are able to offer you the most powerful solution to achieve unrivalled sharpness and clarity of insight!

Should you have the need about understanding the market and shoppers, you are very welcome to contact us. We will help to exam the issue, and recommend the most effective solution, or even tailor made a best suitable consumer panel for you!

Chinese

Kantar Taiwan於1997年成立，是亞洲第一家專精於消費者指數研究的行銷顧問公司。運用消費者指數研究方法，我們長期追蹤消費者的購買行為，透徹了解並洞察消費者購物行為變化所帶來的市場動態、競爭與機會。在台灣，我們提供的品類範圍高達一百多項，包括家庭民生消費日用品與食品、女性個人用品、健康食品、飲料、寶寶日用品與食品….等。

在零售通路高度分化與競爭的台灣市場，唯有Kantar 的消費者指數研究方法能夠橫跨並綜觀所有影響銷售業績的零售通路，無論是現代通路 (如量販、超市、農會、聯社、超商、個人用品店、百貨公司) 或是新興通路 (如電視購物、網路購物…)，甚至傳統通路 (直銷、傳統市場、地攤、雜貨店、五金行、檳榔攤…) 與國外購買…等，都在我們觀察的範疇內，絕對是廠商與通路商在產品行銷規劃以及通路策略結盟時最佳的顧問夥伴。

在專業能力方面，除了網羅及培育頂尖大學畢業之優秀人才，更承襲了全球累積40多年的深厚實務經驗，共同為台灣的跨國廠商以及本地的領導品牌提供精闢見解與市場啟發。我們相信唯有關心客戶的品牌及市場、與客戶建立穩固的夥伴關係，深入了解客戶的行銷議題與策略方向，才能真正成為值得讓客戶信賴的顧問。

洞悉消費者及其購物籃的奧秘，了解您的競爭對手與結盟對象

除了致力提供客戶超越表面數字的深入洞察，我們也不斷地創新開發，例如發展資料閱讀平台，讓客戶可以輕鬆地在最短的時間內獲得關鍵的市場資訊，再進一步針對必要深入探討的議題，由我們的客戶服務顧問團隊協助診斷並且尋找答案。此外，我們也突破購買行為與使用行為範疇，進一步延伸至消費者態度研究，精確探索目標對象的動機與認知，再藉由實際購買行為與消費者態度的完美結合，提供客戶一個最強大的研究方案，達到無與倫比的清晰洞察！

若您有任何關於了解市場與消費者的需求，歡迎與我們連絡。我們將會為您診斷，並且提供您最適合的解決方案，甚至為您量身定製適合您的消費者指數。