Worldpanel Plus

Decoding the shopper landscape online and offline - with the UK's only live, single-source view.

Find more shoppers and redefine your growth boundaries.

With Worldpanel Plus, you can access complete and dynamic shopper insights across all trips, channels and industries - online and offline – for ultimate shopper understanding and tools for growth.

Uncover shopper blind spots and discover new growth opportunities

Be chosen more, online and offline

Win more shoppers and more relationships, with micro moments

The most comprehensive single source panel in UK

All shopper trips – online & offline

All stores, channels & outlets

All retailers – online & offline

All categories & brands

Behaviour triggered surveys

Daily data

Receipt Capture

Menu detail capture

Historical data

* Exact landscape read dependent on client brief.

Uncover shopper blind spots and discover new growth opportunities

Go beyond your traditional landscape with the most comprehensive single source panel in UK, covering daily shopping trips across all channels and outlets, online and offline. Uncover blind spots with your existing shoppers, find more shoppers and discover new spaces to list your products. From the high street to direct-to-consumer to online marketplaces, grow your share of wallet with a total view of your addressable market.

Be chosen more, online and offline

Increase shopper understanding with surveys triggered by real purchases that reveal the real reason you were or weren’t bought or visited. Plus, get closer to shoppers, across online and offline, and grow penetration with detailed spend profiles from FMCG to non-FMCG.

Win more shoppers and more relationships, with micro moments

It’s all in the detail. Identify the micro moments that will help you win more basket space with current shoppers and win more shoppers from competitors, categories and new markets. Target shoppers based on factors including time of day, trip type, basket size and experience. Plus, maximise existing relationships and create new ones with focused insights that prove your worth.

Answering your key questions

Brands and manufacturers

How can you help my brand get listed in a new channel?
How can we improve retailer conversations and become a trusted insight partner?
What will it take to win more buyers from our competitors?
How is my NPD launch being received by shoppers from day 1, and what do I need to do to make it successful?

Retailers

How can we improve a specific store’s performance to drive more shoppers?
Which retailers are my biggest threats? Which categories are we losing, and which should we target?
What will it take to win more buyers from our competitors?
Help me measure the impact of new formats or store level initiatives

Speak to an expert

Follow real shoppers across all purchases, online and offline

An example of a real shopper’s purchases over one day: Female, aged 28, Plymouth:

8:39 am

PlanetArt

Online
photoprint
£1.99
8:57 am

Shein

Online
Summer clothing
£123.43
2:48 pm

Boots

Offline
Shampoo, drink, medication
£24.75
3:15 pm

Poundland

Offline
Stationary & fizzy drink
£5.25
3:34 pm

Rontec

Offline
Fuel, expresso
£39.99
4:45 pm

Boots

Offline
Deodorant
£8.25

* Real shopper receipts over one day: 03/06/2023. Detail summarised.

Expertise that’s trusted and revered in the industry: what clients say

No.1 in industry with expertise and service.

They understand our needs very quickly and support us with answers to make important business decisions.

A true, strategic ally.

They provide consistent, high quality, fast delivery and comprehensive advice.

* Worldpanel client quotes, 2023 Kantar Client Engage Survey.

Worldpanel Plus in action: previous insight

Worldpanel Plus has been live for over six years. Below you can find just some of the insight shared. Does this spark a key question you need answered on your shoppers, industry, or opportunity? Get in touch.