Hear from our experts on the latest trends and issues: “What’s the future of the High Street?” or “How big is Amazon prime day?”
Our Worldpanel Plus experts provide invaluable understanding of shopper behaviour across all trade channels, and all types of stores.
million shopping trips
Worldpanel Plus, data to 31 March 2020
TODAY’S FOCUS: Travel ban starting to be ignored again?
On Sunday (29 March), we were travelling far less but footfall share for service stations and transport has started to rise (up to 31 March) – time for a big shop or for some to get to work?
Daily reads of shopper behaviour across all channels - available from Worldpanel Plus.
The High Street Series
The future of the High Street is currently on everyone’s minds but it’s not all negative - there are still plenty of opportunities to find growth.
Seasonal & Hot Topics
Black Friday, Amazon Prime Day, Valentines Day and The World Cup and Christmas - understand shopping habits and attitudes on key events.
January 2017 Christmas
Where are the shoppers,
Diversify to get people to buy,
the High Street
Improve and ensure shopper satisfaction with true in-store experiences, from over 150,000 trip reviews every month.
Quantify your shopper insight across all GM categories in named competitors, to help you focus on where it really matters to drive growth.
Online is growing and has already had a huge impact on multiple categories and the way we buy. It’s therefore time to review your online strategy. Gain a real, comprehensive and holistic view of your online shoppers.
Speak to shoppers at the moment of truth and understand what’s going through their mind when choosing or not choosing your brand, category or store.
When your retailer or brand activity is targeted to a specific area or location, it's important to speak to the right shoppers who have been exposed and those who haven’t.
With 4 to 5 Grocery trips a week compared to 10 to 11 trips in all retailers (including online), it’s time to follow your shoppers beyond grocery
Create full home-improvement shopper profiles, understand shopper journeys and maximise purchase behaviour
within the DIY sector. Plus, with a full channel read, you can understand retailer roles within the DIY market
and at sector level - covering threats such as Bargain Stores and opportunities for DIY specialists.
DIY insight teasers include: Easter Plans, Easter shopper profiles
Contact our expert, Simon Quirk.
Make robust decisions for your brand, store or category thanks to real shoppers and their real behaviour.
Deep dive into the motivations behind specific shopper choices, at the point they’re making them, with receipt- triggered surveys.
Not only are the samples real - they’re huge. So you can trust the choices you make, because they’re based on thousands of shoppers.
Create the ultimate and granular shopper view. Understand purchase time, multiple retailer shopping days and more.
Don’t be held back. Evaluate all the opportunities available, with purchase behaviour from any type of store and any channel.
Shoppers submit their receipts to Shoppix via their smartphone. This can be done both online and offline. The app then captures the retailer name, product detail, price paid for each item, total spend and exact date and time. No more guessing or asking people to recall, all at the ‘click’ of a smartphone camera!
Target specific groups that have bought a certain product or exhibited a certain behaviour – as soon as they’ve done it. Shoppix surveys allow you to better understand the why behind the buy (or not), closer to the moment of truth.
Shoppers are incentivised to keep regular logs of their shopping behaviour and attitudes through the Shoppix game. In return, they receive tokens and scratch cards to exchange for retailer vouchers. The more receipts and surveys shoppers log, the more they win!
To see how Worldpanel Plus, a brand-new insight tool, uses the mobile app Shoppix to uncover motives behind any shopping trip, in any store, whenever and wherever.
Kantar is one of the world’s leading data, insight and consultancy companies. Working together across the whole spectrum
of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights
and business strategies for corporations and governments in 100 countries.
Veganuary is impactful,
only 10% intend to return to original diet.
Once Veganuary is over, do you plan on continuing a Vegan diet?
1/3 of those who didn’t take part
still tried vegan & veg alternatives.
Have you tried any vegan or vegetarian products at any point during January?
Based on a February 2020 Worldpanel Plus LinkQ survey of 56,117 responses
Nearly one third of us bought Christmas presents on Black Friday
% of those who bought something over Black Friday/Cyber Monday for Christmas
December is the most important month of the year for the High Street, worth 15% of annual spending
December 2018 share of yearly sales, by channel
In the final two weeks of December, shoppers on the High Street spent an average of £127 each
High Street spend per buyer, last two weeks of December 2018
Worldpanel Plus Sources: Point 1 – LinkQ survey of 54,743 shoppers 2019. Points 2 & 3 - omnishopper panel data 52 w/e 30th December 2018
61% of us are planning to take part in Black Friday 2019
% of respondents planning to buy something during Black Friday
The average shopper will visit two retailers, max…
Average number of retailers visited on Black Friday, 2018
...and these shoppers will spend 55% more than usual
Spend per buyer by channel, 2018
So it's key that in store and online get the experience right
% of respondents, reasons for shopping in store/online on Black Friday
Sources: 2019 stats - Worldpanel Plus LinkQ survey of 54,743 shoppers. 2018 stats - Worldpanel Plus, 52 w/e 30th December 2018, omnishopper panel.
London shoppers are a lot younger
Age Index: London vs UK
They prefer food outlets to pubs and bars
Retailer receipt Index: London vs UK
It’s mostly tubes and buses getting them there
% people, mode of transport
Source: Data is based on 6,491 Londoners and 53,996 UK individuals over 52we 01 Sept 19
Both the high street and grocers are ‘in the green’ when it comes to experience but it's the high street that leads
Average Net Recommended Score
High customer satisfaction isn’t restricted by category – it’s varied
Top 10 High Street retailers based on Net Recommended Score
So, satisfaction is still possible and more important than ever. Get it wrong and your spend per trip goes down
This is an example based on Bargain Stores.
Source: Worldpanel Plus, 28 weeks ending 5 July 2019
Prime Day is Amazon’s 3rd biggest selling event of the year
Black Friday & Cyber Monday
Amazon Prime Day
It’s a great tool for attracting new Prime members but it’s truly loved by existing ones...
1 in 2 Prime Day buyers
is already a heavy Amazon shopper
...and it keeps growing. More than half of Prime members plan to take part – 20% more than last year.
Prime members planning to take part 2019
Prime members who took part 2018
Source: Based on purchase data from 6,292 shoppers from our omni-shopper panel & a LinkQ survey of 23,500 UK online shoppers, including c.8,500 Prime members, 2018 – 2019
Those who didn’t grow up shopping on the High Street care about “what” rather than “where”
I don’t shop online because...
Source: % of respondents based on c.3,000 survey responses from real online and offline shoppers
Younger online shoppers are least likely to visit the High Street
But young shoppers love to try before they buy
So how could the high street tip the balance in favour of younger shoppers?
Stay tuned for more on the high street, coming soon.
Source: based on c.5,000 online shoppers over the last 16 weeks and c.3,000 survey responses from online and offline shoppers.
DIY shopping first peaks on Friday and then we’re back on Monday ... forgotten something?
Looking to entertain the kids during the holidays? Sports and toy store visits peak before and after Easter.
Trips to leisure centres and grabbing a bite to eat or drink increases on Easter Sunday – it’s family time.
Shoppix daily trip index: Easter 2018. Daily trip index is the channel share of receipts versus daily channel average, across a 13 week period.
There’s plenty of opportunity for High Street retailers to compete for supermarket spend
High Street retailers that diversify more, tend to be more successful
Clothing specialists are leading the way with 40% of trips already featuring other categories
Stay tuned for more on the high street, coming soon.
Based on 1.8m High Street receipts over the last 16 weeks.
The High Street wins 40% of all receipts in physical stores
Trips are lower value, day to day items
Big brands are important, but the High Street is highly fragmented
A lot of us visit the High Street but loyalty is hard to come by
Stay tuned for more on the high street next month.
Based on 29,000 respondents and 1.38m receipts over the last 16 weeks.
60% of us tried to shop smarter to help manage budgets
The Christmas shopping season was stretched by smart shoppers
Nearly ½ shopped more online this year, seeking savings on time, hassle and money
Not such a jolly time for the high street, with an overall decrease of 5% purchases YOY
Based on 32,329 Shoppix app responses in December and a YOY comparison across 5 weeks ending Christmas eve.
Party On: Highest spend on Out of Home than ever before
Despite budget pressures, we’ll buy on average five main meals out of home and nine hot drinks in the month of December, spending more than ever before on food and drink.
Click here to go back
There’s plenty of shopper cross-over but not so much awareness
Shoppers happy to see expanded range of non-grocery products in Asda...
...and most keen on seeing more homeware and toys
Argos in Asda could serve the needs of time-poor shoppers
To see more insight, including Black Friday 2017, click here
Based on 17,216 Shoppix app responses in November, 2018.
Key organic categories have gone into decline…are we looking at another 2008 dip in organic?
From March 2003, organic continued to grow, hitting £97m in February 2008.
But, by September 2008 it was down to £77m.
Does the organic market have too many light buyers?
...spend less than
£40 A YEAR!
Is there confusion around the organic proposition?
“They are too expensive”
...particularly around natural vs organic.
“I buy organic food”
“I buy natural products”
What “Natural” means to us:
The above uses Kantar Worldpanel and Worldpanel Plus data. Points 1 and 3: Organic Grocery by Sector – 52 w/e 09 Sep 18. Point 2: Historic Kantar Worldpanel data from 03-08. Points 4-6 are Worldpanel Plus, based on a Shoppix survey from 34,297 panellists, sample is not nationally representative, October 2018
Buying a present is not only easy-peasy, it’s a delight!!
“It was a pleasure!”
“It was a bit stressful”
...Top presents promise fun, style and something sweet.
Toys, games or sports equipment
Clothing or accessories
Chocolates or confectionery
We’re full of confidence that we’ve nailed the present...
Not many of us are looking for hints.
“I usually keep them happy”
“I’m a natural at buying pressies”
“I could do with hints”
“They always ask for the gift receipt!”
Based on 733 Shoppix app responses from those buying cards and/or wrapping paper for a Birthday. Collected 16 -18 Sept.
Fewer than 1 in 10 people have no emotional engagement with where a product is sourced
40% are attracted to products that make them feel nostalgic
57% feel better when buying environmentally friendly brands
49% think it’s worth spending on entertainment technology to make their home more enjoyable
Available now, Kantar Worldpanel’s new paper on the power of experiences: How Does That Make You Feel?
We did better than expected! Shoppers who bought alcohol predicted quarter-final success 30 minutes after England’s first match…
...and as the week went on, more of them were buying booze in preparation for the game
...as most of us planned to watch the games at home
So retailers! In future, timing is everything: push your instore marketing 2 days before
Based on 3,798 shoppers that purchased alcohol during the run-up to England’s first World Cup game on 18th June. Within 30 minutes of the game finishing, we re-contacted the same people to see if their predictions had changed.
People are becoming more concerned about single-use plastics...
...with the majority of us planning to shop more sustainably
...but more education is required on products containing plastic
...with plastic bags, fizzy drink bottles and straws most at risk of being replaced or used less
Based on 21,545 Shoppix app responses, collected on 11 May
Is the merger a good thing for shoppers?
What do you think will happen in the stores?
10,864 Shoppix app users responded to questionnaire by Tuesday morning after proposed Sainsbury’s/Asda merger formally announced on Monday 30 April
Individual receipt level data taken from Shoppix app users over Easter weekend (Fri 30th March - Mon 2nd April)
When asked if we were planning anything over Easter Holidays, spending time with family is the most popular activity (either hosting or visiting) followed by eating out and cleaning.
20,861 results were collected over 3 days.
It’s more about quality time...
...and simple gifts and gestures...
The top five gifts received this year
Chocolate & confectionery
Special meal made at home
It’s too commercialised
I don’t like to be spoiled
Eating in is the
NEW eating out
Sometimes a card
says it all...
...and size doesn’t matter...
In the lead up to Christmas, we visit more food shops, clothing stores and restaurants.
On the Saturday before Christmas, shoppers are keen to do the grocery shopping early
Worth £747 million* in grocery sales, Friday was the biggest shopping day of the year…
...Retailers needed to be prepared for last minute top up shoppers on the Sunday
Convenience, offers and price determine where we do our Christmas shop
Although not the primary driver, product awards are important to discounter shoppers...
Store choice for discounters and supermarkets is driven by the same categories
Finally, what might make shoppers change their store choice at Christmas?
Black Friday increases trips for several retailers but not grocery
Electronic shoppers are the Black Friday planners and deal-grabbers
We DO use Black Friday to buy Christmas Gifts
Black Friday instore experiences are hellish for some
Pumpkin sales peak early as shoppers don’t want to miss out
44% are scared of creepy crawlies, yet spider- themed items are the most popular
You don’t have to love Halloween to buy themed items
Scary film goers spend most on confectionery, are they the most invested in Halloween?