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Decoding shopper behaviour to shape your brand future

Worldpanel by Kantar is the global source of insight that reveals the patterns in shopper and consumer behaviour, to shape your brand’s success, both today and tomorrow.

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The ranking of the world’s most chosen FMCG brands

Kantar’s Brand Footprint ranking reveals how consumers around the world are buying FMCG brands today, highlighting the opportunities that remain for brands to improve their position.

Access the Global ranking

Who Cares? Who Does? Decoding Wellness report

Health Actives in Africa and the Middle East represent 26% of consumers, below the global average of 31%. Notably, only 56% of people feel they’re doing well both physically and mentally – this rises to 58% in the AME region. Find out more about Health habits in Saudi Arabia, United Arab Emirates, Egypt, Morocco, South Africa, Nigeria, and Kenya.

Read the report

Latest News

  • Stress, universal barrier to physical and mental health

    Stress, universal barrier to physical and mental health

    24/10/2024
    Health Actives in Africa & Middle East represent 26% of consumers, below the global average of 31%.

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  • Global grocery bill exceeds $1,000 per household

    Global grocery bill exceeds $1,000 per household

    29/05/2024
    Brand Footprint report reveals: Coca-Cola is the world's most chosen brand for 12 consecutive years.

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  • Kantar introduces Uganda’s first consumer panel

    Kantar introduces Uganda’s first consumer panel

    23/05/2024
    Tracking households’ FMCG purchase decisions and usage provides a unique, complete view of consumers

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  • Slowing inflation brings chances to grow in Morocco

    Slowing inflation brings chances to grow in Morocco

    15/05/2024
    The data for Q4 2023 shows an increase in FMCG volume consumption, providing reasons for optimism.

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  • Strategies for FMCG brands to thrive in Kenya

    Strategies for FMCG brands to thrive in Kenya

    02/04/2024
    Shoppers reduce consumption in all categories except homecare and more than half of brands decline.

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  • Economic resilience shapes Saudi FMCG landscape

    Economic resilience shapes Saudi FMCG landscape

    13/02/2024
    Shopper age and income level have a major influence on spending habits and consumption trends.

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