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24/10/2024
Stress, universal barrier to physical and mental health
Health Actives in Africa & Middle East represent 26% of consumers, below the global average of 31%.
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29/05/2024
Global grocery bill exceeds $1,000 per household
Brand Footprint report reveals: Coca-Cola is the world's most chosen brand for 12 consecutive years.
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23/05/2024
Kantar introduces Uganda’s first consumer panel
Tracking households’ FMCG purchase decisions and usage provides a unique, complete view of consumers
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15/05/2024
Slowing inflation brings chances to grow in Morocco
The data for Q4 2023 shows an increase in FMCG volume consumption, providing reasons for optimism.
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02/04/2024
Strategies for FMCG brands to thrive in Kenya
Shoppers reduce consumption in all categories except homecare and more than half of brands decline.
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13/02/2024
Economic resilience shapes Saudi FMCG landscape
Shopper age and income level have a major influence on spending habits and consumption trends.
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25/01/2024
Bigger baskets signal a revitalised FMCG market in UAE
Inflation eases – but consumer behaviour varies by segment, with a deprioritising of personal care.
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25/10/2023
Webinar: Transform and thrive in the Middle East
Help your business to fly – RSVP for our webinar today to begin your FMCG ecommerce transformation.
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19/07/2023
Penetration is key to unlocking growth in AME
Local brands are outpacing global brands in growth, and investment in the region is becoming vital.
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05/07/2023
Brand Footprint Kenya: meet the most chosen FMCG brands
Kenyans are changing the way they shop due to economic pressures but no to shoppers are the same.
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04/07/2023
Price pressures widen FMCG volume-value gap in Saudi
Discounters fuel growth in personal care and home care, while shoppers look for value propositions.
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27/06/2023
Charting the course through omnichannel waves
Worldpanel's new omnichannel report navigates the tides of FMCG change.
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26/06/2023
Webinar: Meet the Most Chosen Brands in Kenya
This webinar will reveal the ranking of the Most Chosen FMCG brands in Kenya and their strategies.
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15/06/2023
Encouraging signs for the UAE’s vibrant FMCG sector
Evolution in the channel landscape presents opportunities in hypermarkets and online.
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08/06/2023
Discounters are on the rise across UAE
Retailers and FMCG manufacturers must be ready to protect their market share.
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22/03/2023
Inflation is changing consumer priorities in the UAE
People shop less often but spend more and the gap between the two has widened throughout 2022.
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30/01/2023
Spend more but buy less: inflation hits shoppers in AME
Households adapt to the economic challenges in the region.
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12/12/2022
Saudi shoppers rein in FMCG spend during Q3
Purchase volume and frequency fall across all categories, threatening the growth of modern trade.
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26/10/2022
Webinar - Winning Middle East shoppers in the store
How do you create a triple win situation and still keep the consumer at the heart of the discussion?
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14/10/2022
Discover our new consumer panel in Iraq
Our sample covers 54% of rural and urban households in the country across eight provinces.
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20/09/2022
Penetration is king for South African brands
FMCG remains resilient in the face of inflation, as nimble shoppers shift their spend.
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22/06/2022
Brands battle hard to be chosen in Africa & Middle East
The driver for brand growth is penetration, while innovation is the key strategy for winning buyers.
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31/05/2022
Consumers in MENA choose cheaper as inflation bites
Brands must support consumers’ coping strategies, while innovating boldly to avoid losing shoppers.
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17/05/2022
Algeria's higher income households, key to growth
The new consumer panel helps brands and retailers know the population and their fast-changing needs.
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28/04/2022
Ecommerce grows its share of the global FMCG market
The global grocery market grew 2.1% in 2021, holding on to 2020 pandemic gains. Global report out.
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25/04/2022
FMCG baskets continue to shrink in Kenya
Consumers seek value in the wake of price rises, especially in home and personal care.
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04/04/2022
Rising prices drive FMCG spend in Africa & Middle East
With shoppers in all demographics hit by inflation, brands must get price and promotion right.
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14/11/2021
How can we cater to the new needs of shoppers in Egypt?
The key constant in the midst of huge behavioral change amongst Egyptian shoppers is prioritisation.
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28/04/2021
South Africa’s biggest ever consumer panel now live
Covering all nine provinces, the panellists are representative of all socio-economic groups.
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19/03/2021
Ghana awaits bounceback of the FMCG sector after COVID
The country suffered its first recession in four decades, but consumer confidence is growing.
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08/03/2021
End-of-year decline in Nigeria eclipses long-term FMCG
A last quarter slump in FMCG sales has taken the shine off an otherwise positive year.
