Brand Footprint Kenya: meet the most chosen FMCG brands
For the first time ever, Kantar Worldpanel has created a ranking of the Most Chosen FMCG Brands in Africa & Middle East (AME). Brand Footprint examined 3,800 brands in eight markets in the Africa & Middle East region to discover the secrets of brand resilience.
It’s a very competitive market with only just over half of brands growing volume year on year.
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https://event.on24.com/wcc/r/4265323/2A5438C134ED09CDBA8F5BFE62C6216A
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