Kantar introduces Uganda?s first consumer panel
Kantar’s Worldpanel announces the launch of Uganda’s first ever consumer panel, providing detailed shopper data across 30 FMCG categories and all retail channels. The first dataset will be available in September 2024.
This Worldpanel Pulse Panel will provide brands, manufacturers and retailers with a detailed picture of Ugandan households’ FMCG purchase decisions in the food, beverage, dairy, personal care and home care sectors. Data is based on actual purchase behaviour – not what shoppers recall they bought – ensuring that insights are accurate.
Comprising 1,000 households of all ages, sizes and socioeconomic levels, the panel is representative of 73% of Uganda’s 41 million-strong population. It covers large, medium and smaller cities and towns in both urban and semi-urban regions.
The insights will bring local and global clients an understanding of how many households buy their brands – and those of their competitors, which ones, how often, who the buyers are, and what they pay. Collecting shoppers’ psychographics along with demographics uncovers the values, attitudes, interests and lifestyles that shape their behaviour.
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