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Decoding shopper behaviour to shape your brand future.

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Consumer and Shopper Attitudes

Uncover the people behind the trends with PanelVoice, our single source survey solution.

Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • China's FMCG sector settles into low growth reality

    China's FMCG sector settles into low growth reality

    28/06/2024
    Volume show improving growth, however price face continuous deflationary pressure

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  • Brand Footprint 2024

    Brand Footprint 2024

    04/06/2024
    Brand Footprint report reveals global grocery bill exceeds $1,000 per household.

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  • The FMCG market increased steadily in the first quarter

    The FMCG market increased steadily in the first quarter

    14/05/2024
    The FMCG market in urban China maintained a modest recovery in the first quarter of 2024.

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  • Regional Retail Leaders Expanding Their Territories

    Regional Retail Leaders Expanding Their Territories

    04/03/2024
    Steady Recovery in China's FMCG Market in 2023; Regional Retail Leaders Expanding Their Territories

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  • China Shopper Report 2023, Vol. 2

    China Shopper Report 2023, Vol. 2

    11/12/2023
    Soft recovery in China's FMCG sector; growing interest in health, value, and exclusive products

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  • Leading FMCG companies continue to attract newconsumers

    Leading FMCG companies continue to attract newconsumers

    29/11/2023
    During the slow recovery, leading FMCG companies continue to attract new consumers.

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In the media

  • 28/06/2024 - SHINE

    Stable recovery as China's FMCG spending up 2% in Q1


    FMCG spending in China's urban market advanced 2 percent in the first quarter, with a 3.5 percent increase in volume, suggesting strong desire for consumption, according to the China Shopper Report jointly released by Bain & Company and Kantar Worldpanel on Thursday.

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  • 21/06/2024 - China Daily

    Starbucks ups perks as rivalry brews


    Starbucks has had its membership benefits system in place for a long time, but the highest tier had a relatively low threshold and didn't offer much perceived value.

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  • 21/06/2024 - China Daily

    618 shopping gala stimulates consumption


    Price is a very basic and core competitiveness for e-commerce platforms as consumers could purchase premium products with high cost-effectiveness during the promotional event, which will satisfy their demand for consumption upgrade.

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  • 19/06/2024 - China Daily

    Shopping carnival features shift in demand


    Price is a basic and core competitiveness for e-commerce platforms, as consumers are inclined to purchase premium products with high cost-effectiveness during the June 18 shopping festival.

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  • 11/03/2024 - China Daily

    Tycoon's rags-to-riches story echoes nation's rise


    Wahaha is one of the few private enterprises in China that has been active in the consumer market since the beginning of the market economy and it is still developing rapidly

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  • 11/03/2024 - China Daily

    Starbucks pork coffee eyes bringing home the bacon


    Starbucks should act really quickly to enhance their consumer experience and products through a differentiation strategy

    View article