FMCG Urban Household Consumption
Kantar Worldpanel, the world's leading provider of syndicated continuous consumer research solutions works alongside CTR within China to measure consumer purchasing and consumption behaviors. Its services assist brand managers in gaining an even deeper understanding of consumer behavior, major retailer's performance and the FMCG marketplace.
We can help our clients further understand China's consumers through continuous tracking research on the purchasing and usage behaviors of customers in relation to their consumer products. Alongside Kantar Worldpanel, we provide clients with FMCG shopper and buyer group analysis to help them understand the behavior of core and potential consumers. In order to help clients evaluate brand performance, launch new products, set reasonable prices, analyze main retailer performance and promotional strategies, and manage brands and categories in an effective manner, we offer practical advisory opinions by monitoring markets, consumer behaviors and retail vendors.
- Since 1996, 370+ cities covered
- Sample Size: 60,000 urban households
- Products/Categories Covered: 50,000+ brands and 100+ mainstream consumer product categories including food beverage, personal care and household products
