25 FMCG Companies win over 100M Chinese Households
25 FMCG Companies Win over 100 Million Chinese Households, with Wahaha Joining the 100-million League for the first time
According to past research by Kantar Worldpanel (a CTR service in China), a brand's market position is highly correlated with penetration (the number of consumers), and the key for a brand to expand its scale and enhance its strength is to attract more consumers. This is universally applicable regardless of whether the market is in a downturn or recovery phase; regardless of the category or brand size; in any country or region. This pattern is more obvious among manufacturers with consumer bases over 100 million households.
According to the latest report from Kantar Worldpanel, there were 25 Fast Moving Consumer Goods (FMCG) companies reaching over 100 million urban Chinese households during the 52 weeks ending October 4th 2024. Compared to the previous year, these top 25 companies have experienced an overall increase of 2.48 million urban Chinese households, equivalent to a 1.2% growth. Among them, Wahaha has seen a rapid growth of 40.5% and has debuted on this list for the first time. Other companies that have grown relatively quickly include Vinda Group, Hengan Group, Nongfu Spring, Nice Group, Liby Group, and China Resources Group.
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Rachel Lee
General Manager of Kantar Worldpanel in China
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