Leading FMCG companies continue to attract newconsumers

During the slow recovery, leading fast-moving consumer goods (FMCG) companies continue to attract new consumers

According to the latest report from Kantar Worldpanel, there were 24 Fast Moving Consumer Goods (FMCG) companies reaching over 100 million urban Chinese households during the 52 weeks ending October 6th 2023.

Compared to the previous year, these top 24 companies have experienced an overall increase of 5.63 million urban Chinese households, equivalent to a 2.9% growth. Among them, Nongfu Spring, Hengan Group, Uni-President Group, Liby Group, China Resources Group, and PepsiCo Group grew faster than average. These companies primarily focus on snacks, beverages, paper products, and home cleaning products, reflecting the fact that social life is returning to normal in 2023, with the demand for outdoor snacking and beverage occasions rising, as well as consumers maintaining a strong need for health and sanitisation products.

Get in touch