24 FMCG companies reached over 100 million households

The latest data from Kantar Worldpanel (A CTR service in China) shows that there were 24 Fast Moving Consumer Goods (FMCG) companies reaching over 100 million urban Chinese households over 52 weeks ending October 7th 2022. Thanks to the growing demand of home cooking, Wilmar rose into the ranks of the top 10 players for the first time. Compared to the same period of last year, these top 24 companies in China added 65 million more consumers in total, equivalent to a 3.5% growth of Chinese households. Among them, COFCO, Haday, Wilmar, Uni-president, Nongfu Spring, Vinda and Hengan grew faster than average. Those companies are mainly in the categories of cooking oil, seasoning, beverage and paper, reflecting the steady consumer demand during the phase of dynamic COVID control in China. 

FMCG Companies Ranking by Consumer Base (million households)*

Get in touch