The FMCG market returned to growth in the first quarter

The FMCG market returned to growth in the first quarter, whilst the fragmentation of retailers intensified

The latest Kantar Worldpanel China data indicated that in the first quarter of 2023, FMCG sales in urban China returned to growth, increasing by 0.3% year-on-year, which is 4.3 percentage points higher than the growth rate in the fourth quarter of 2022.

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Jason Yu
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