Fraser McKevitt

In over a decade at Kantar, Fraser has helped advise some of the country’s biggest brands and supermarkets. He is an expert in ever changing consumer and shopping behaviours, explaining how and why these trends influence and impact both manufactures and retailers. He closely watches and describes as the grocers battle competitively for market share each month. Fraser’s opinions are regularly sought by the industry, broadcast media, national newspapers and the business press.

Articles by this author

• Grocery sales spike with early Christmas cheer
• Shoppers keep close eye on Christmas as lockdown return
• Grocery sales accelerate as restrictions take hold
• Supermarket sales slow as shoppers Eat Out
• Grocery sales reach new high as shoppers still cautious
• Online grocery growth clicks up as lockdown continues
• Britain’s most chosen homecare brands
• Britain’s most chosen dairy brands
• Britain’s most chosen beverage brands
• Britain’s most chosen health and beauty brands
• Britain’s most chosen food brands
• Grocery growth accelerates as lockdown eases
• Grocery growth slows and habits change as nation adapts
• Record grocery sales as shoppers prepare for lockdown
• Accidental stockpilers driving shelf shortages
• Growth puts grocery market in better health
• The UK’s most valuable new FMCG brands of 2019
• A month of moderation for the grocery sector
• Five factors for successful innovation
• Sober Christmas gives retailers a headache
• E-commerce grew seven times faster than total FMCG
• Shoppers vote to hold back on festive spending
• Christmas can’t come too early for supermarkets
• Supermarket sales growth accelerates
• Deal or no deal: How will Brexit impact grocery?
• Welcome return to growth for grocery market
• Hottest day fails to rally grocery sales
• Supermarket sales suffer by comparison with last year
• Retailers seek growth as summer is yet to sizzle
• The UK Brand Footprint report - 2019
• Late Easter sunshine heats up the grocery market
• Supermarkets await Easter sales boost
• Grocery growth steady as Brexit deadline looms
• New Kantar Brexit whitepaper
• New Year’s resolutions lead to healthy grocery sales
• Grocers buck high street with record Christmas spend
• Grocery market growth cools as Christmas nears
• Discounters off to a strong start in race for Christmas
• Autumn chill puts Sunday lunch back on the menu
• Shoppers spend extra half a billion enjoying the summer
• Out now: How does that make you feel?
• Coming soon – How does that make you feel?
• Sun shines on Co-op and grocery brands
• Sizzling summer lights up the grocery market
• Grocery market reaches two-year growth milestone
• The UK's most chosen dairy brands
• E-commerce, cash and carry and discounters gain share
• The UK's most chosen beverages brands
• The UK's most chosen food brands
• How the most chosen brands in the UK found growth
• Thriving brands make lives healthier, happier & easier
• No more big four?
• The Beast from the East fails to freeze grocery sales
• How to find new online shoppers
• Tesco and Morrisons rise to top the big four
• Best selling new brands of 2017
• Health hits the aisles as supermarket sales grow
• Bumper Christmas as shoppers spend £1 billion more
• Shoppers splash out as Christmas countdown begins
• Online FMCG sales up 7.6% in UK
• Prices rising at fastest rate in four years
• Supermarkets sweep up 17 months of growth
• Thoughts On: Brand Growth
• Supermarket sales not dampened by summer showers
• Lidl becomes the UK’s seventh largest supermarket
• Inflation stabilises a year on from EU referendum
• Highest supermarkets sales growth in five years
• Where next for own label snacking?
• What your shopping basket says about how you vote
• UK online grocery sales reach 7.3% market share
• Brand Footprint finds Brits favour British brands
• Britain’s sweet tooth helps grocery sales rise
• Inflation continues as ‘free from’ booms
• Fragmentation in retail channels
• The changing channels of food retail
• Own label – the big picture
• UK grocery market grows as price rises continue
• Aldi becomes UK’s fifth largest grocer
• A record Christmas for the grocery market
• Christmas comes early for premium own label lines
• Which cheese is grater?
• Tesco continues to grow market share
• Steepest decline for fashion market
• Tesco wins market share for first time in five years
• Global e-commerce grocery market has grown 15% to 48bn
• Brits toast sporting success as sales grow
• Grocery market heats up while promotions cool
• Grocery market fails to feel impact of Brexit
• Discount retailers hit record market share
• Leavers buy more tea, while Remains buy more Champagne
• Big four retain shoppers despite strong competition
• Consumers reap the rewards of cheaper goods
• Early Easter boosts supermarket sales
• Supermarkets witness fastest growth in five months
• Receive the Grocery Market Share announcement
• New Year health drives mean growth for grocery market
• Shoppers pocket the change over Christmas
• Sainsbury’s stands out in the run up to Christmas
• Aldi and Lidl reach 10 per cent share
• Consumers reap the benefit of ongoing grocery price war
• Grocery price war continues to stall market growth
• Beef bounces back
• Slow retailer growth continues as prices fall
• Co-operative back in growth ahead of overall market
• FMCG online sales to reach $130 billion by 2025
• Morrisons growth continues
• Morrisons return to growth
• Consumers win with lower Grocery prices
• Aldi moves up the ranking
• Price war drives grocery deflation to record low
• Kantar Worldpanel UK named in Best Companies 2015
• UK’s most successful new launches of 2014 revealed
• Market accelerates and Tesco returns to growth
• Christmas sales a welcome boost for retailers
• Key trends to look out for in 2015
• Christmas comes early for consumers as prices fall
• Grocery market contracts in historic first
• Grocery market enters deflation
• Record low for grocery market growth
• Grocery price inflation virtually vanishes
• Familiar trends bring new records
• Good news for households as inflation falls
• Global FMCG ecommerce market will grow by $17 billion
• Price competition causes historic lows in market growth
• 16 global FMCG brands chosen more than 1 billion times
• Warburtons is the UK's most chosen FMCG brand
• Home grown brands top Ireland's most chosen ranking
• Return to growth for the grocery market
• Major retailers forced to change change strategy
• Aldi and Lidl continue to set the pace
• Losses for the big four
• Kantar Worldpanel named in The Sunday Times Top 100
• Kantar Worldpanel Grocer Share app is back!
• Kantar Worldpanel UK a Sunday Times Best Company!
• Scam Alert - Kantar Advises Consumers to Be Aware
• The Kantar.com Media Awards 2012
• Grocer Market Share UK - Austerity Bites
• Kantar Worldpanel in 100 Best Companies to Work For
• Kantar Worldpanel UK Scoops Sunday Times Award