Tom Mitchell

Tom has wide-ranging consulting experience, working with a variety of global and local FMCG clients across a number of different sectors. His previous work has included studies on behavioural impacts following the implication of the sugar levy, shopper segmentation, promotional effectiveness in snacking products and product range optimisation. Tom works with various brand owners on how to be more effective with their marketing efforts as well as optimise their current marketing strategy. His recent research interests focus on how brands grow in the short and long-term, the balance required across the marketing mix, and how organisational design influences marketing strategy.