Shopper and consumer trends for MFP

Nathan Ward presented at the NFU Cyrmu Livestock conference on Monday 5 February, on the changing trends and implications for the meat, fish, and poultry market. Nathan presented alongside Kasper Thormod Nielson, (Head of Communications and Public Affairs European Public Affairs at Arla Foods) and focused his presentation on Brexit and the long-term effects on price.

Nathan Ward commented: “Brexit is affecting confidence and prices, but long-term trends are having as big, if not bigger effect on meat. We are seeing shoppers move from primary meats into other markets and are increasingly on the lookout for value, which is influencing the market too. Shoppers want quick and delicious meals, to win red meat must work within these parameters. Beef and lamb are still huge markets and are not seeing less trips, a decline in roasting occasions is a key issue in the market for both.