The UK's most chosen dairy brands
In a challenging environment for brands and retailers, brands that listen to the consumer and adapt to what they need are best placed to succeed. With huge changes afoot in the regulatory landscape and own label products gaining market share, which dairy brands are innovating and giving consumers a reason to choose their product off the shelf at the moment of truth?
Our UK-specific Brand Footprint 2018 report uncovers the twenty most chosen British dairy brands. Packed with insights on key themes and market trends, the report also contains case studies of brands successfully pulling one or more of the five growth levers.
While dairy might be considered a commodity, this ranking shows how that is changing. Value is being added into the market through innovation. A wide variety of brands have developed strong propositions that play on consumer motivations to be healthier, utilise added benefits, and fit into changing lifestyles.
Number 1 dairy brand Müller is a very significant player in the dairy sector. Present in both milk and yoghurt, the brand has been innovating in both areas. Müller Light Kremas was one of Kantar Worldpanel’s Top 10 innovations of 2017
Download your copy today to find out more about how the UK's most chosen brands found growth.
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| The most chosen UK beverages brands |
