The serious business of health

Healthy eating and drinking has never been higher up governmental and consumer agendas. As the nation’s waistlines have expanded, so the focus has increased on HFSS (high fat, salt, sugar) categories and brands.

Meanwhile, everyday perceptions of what ‘healthy’ means have changed, with a move away from traditional notions of dieting towards more positive efforts to achieve more balanced everyday consumption.

Suppliers and retailers both need to prepare a response to these changing regulations and consumer needs. Kantar Worldpanel is uniquely placed to quantify ‘health’ through the combined power of our consumption panel, purchase panels and nutrition service.

Thoughts On The Serious Business of Health, a new insight paper, explores some of the most pressing questions around this issue:

• How often are foods chosen for being healthy, and how much is this worth?
• Governmental campaigns have tried to change the way we eat and drink, have they worked?
• Is health higher or lower in consumers’ minds when visiting different channels?
• How is promotional spend spread across healthier and less healthy categories?

You can download the paper by clicking on the button to the right. For access to our full insights library click here.