Retail 4.0: the future of grocery retail

David Sampson, business unit director – packaged grocery, spoke at the Innobev Global Beverages Congress in Frankfurt on 24 April 2017.

His presentation “Retail 4.0: the future of grocery retail” covered the speed and scope of change within grocery retailing, and how this is forcing brand companies to re-evaluate the way they interact with and reach consumers.

The session covered key changes in shopper behaviour; the role of technology in grocery retail; adapting successfully to an omnichannel environment and the ongoing importance of price, choice and convenience