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The panel provides local and global brands a complete understanding of the FMCG purchasing habits of the dynamic Moroccan population. With 33 million inhabitants, Morocco is nowadays the 5th largest economy in Africa after two decades of continuous GDP growth.

The panel is built by 1,500 urban and semi-rural households that provides continuous information about all their grocery purchases across modern and traditional trade. The first dataset will cover the first quarter of 2018 and will be available in May 2018.