-
10-20%
-
20-30%
-
30-40%
-
40-50%
-
50% +
-
Brand volume purchased at full price.
Brand volume that shoppers would have purchased if the deal wasn’t running.
Volume stolen from other brands in the manufacturer’s portfolio.
Volume stolen from competitor brands.
Expanded volume. Genuine growth for the category.
Data taken from an average of over 40,000 branded grocery promotional events in thelast 2 years.
Data taken from an average of over 40,000 branded grocery promotional events in thelast 2 years.