2020 Edition of Indonesia Urban Brand Footprint

We are glad to announce that The 2020 edition of Indonesia Urban Brand Footprint and its annual ranking of the Most Chosen Consumer Brands is available. Global study represents the power of brands encompassing 22,900 brands in 52 countries across 5 continents – representing 74% of the global population. 

In the Indonesian urban edition, we cover up to 85% of total urban households, which represents 30 million households

The consumer choice observe the amount of households purchase of a brand (market penetration) and coincidence of the brands being purchased (frequency). Brand Footprint covers FMCG sectors, e.g. food, beverages, home care, dairy, health and beauty products

Several important findings:

• Highlight on the Most Chosen Brands globally
• The ranking of the Most Chosen Brands in Indonesia urban
• Key levers for growth and top brand success stories
• Some brands reaction during Covid-19

 We hope you find this report insightful, and feel free to get in touch for further information.