Expanding into the United Arab Emirates

With the panel in UAE we will be able to fill a gap for our clients.

As the global leader in shopper and consumer behavior insights, Kantar Worldpanel continues to grow its presence in the Middle East with the launch of a household panel in the United Arab Emirates (UAE).

Characterized by its high economic power and diverse population, the UAE is the second largest Arab economy after Saudi Arabia. The new panel will cover the key emirates of Abu Dhabi, Dubai, Sharjah and Ajman.

More than 80% of the population in the UAE is expatriate, so keeping track and observing consumer purchase behaviour across different demographics will provide vital information to help brands take more targeted marketing decisions.

The panel represents an ongoing commitment from Kantar Worldpanel to the Middle East and African markets with existing consumer panels in the Kingdom of Saudi Arabia, Egypt, Nigeria, Kenya, Ghana, Ivory Coast and Senegal.

Kantar Worldpanel has deployed a state of the art data capture method for the first time in this region via a mobile-based application. This new methodology ensures the most accurate measurement of consumer purchase behavior. The first data sets for UAE are already available.

Alan Roy, Middle East Business Unit Head, said “The UAE is one of the most diverse markets bearing a big challenge to marketers in consumer understanding. It has the most evolved trade in the region and we are best prepared to provide insights on how shoppers shop different brands and categories within top retailers such as Carrefour and Lulu. With the panel in UAE we will be able to fill a gap for our clients.”