Extending consumer panel to track DA & TVs in Australia

Kantar Worldpanel, the global expert in shoppers’ behaviour, is expanding its TV and Domestic Appliance (DA) consumer panels to measure purchase and usage trends in Australia. Already available in the EU5 markets (France, Germany, Italy, Spain & UK) this panel monitors purchase trends, loyalty and switching over time. Trended data for EU5 is available from 2017 and the first dataset for Australia will be available in April 2019.

The TV & DA service subscription, which is part of Kantar Worldpanel ComTech, includes online reports and dashboards, and provides ongoing insights showing who, why, what and how consumers buy and use TVs and domestic appliances such as refrigerators, washing machines, dryers, dishwashers and ovens. Ultimately, the objective is understanding what these consumers are likely to buy in the future and how that decision can be influenced.

With a longitudinal panel of almost 50,000 households covering EU5 markets as well as Australia, ComTech’s methodology includes two waves per annum, almost 100,000 interviews per year, and allows monitoring shoppers’ purchase trends, loyalty and switching habits. It provides a comprehensive understanding of home devices in the context of the wider technology landscape as panellists also supply in-depth information about other consumer electronics and telecoms services such as smartphones and tablets.

Paul Moore, Kantar Worldpanel ComTech Global Director, comments: “We provide brands with deep insights and advise to help them design and optimise their business strategy to grow their market share. Our home appliances and TV consumer panel tracks consumer behaviour to help clients develop product and pricing strategies to reduce churn and improve acquisition.