Kantar Worldpanel launches consumer panel in Bangladesh

Kantar Worldpanel, the global expert in shoppers’ behaviour, today announces its expansion into Bangladesh tying up with Kantar MRB and enhancing the household panel which has been present in the country since 2002. The new Kantar Worldpanel service covers 5,150 households from across Bangladesh and provides local and global brands with more granular insights.

Kantar Worldpanel has implemented its global best practices, which means the Bangladesh data is harmonised with the other 50+ countries in which the brand operates. This significantly enhances the visibility of Bangladeshi consumer behaviour and provides valuable market data which will now be available to local companies as well as to the regional and global headquarters of multinational companies. It will cover 53 categories including new and fast-growing categories such as air fresheners, toothbrushes, chips, puffed snacks and biscuits, among others.

Kantar Worldpanel is also bringing to Bangladesh its portfolio of “Expert Solutions” – bespoke analytical services which support clients’ decision-making in key areas such as retail strategy, media investment and innovation. And to meet the need for fast delivery, the data will be available via Worldpanel Online - Kantar Worldpanel’s data and analysis tool which is accessible 24x7.

A N M Ziaul Islam Mithu, CEO, Kantar MRB, says: “The FMCG market in Bangladesh is perhaps one of the fastest growing markets globally. Besides intense competition in the marketplace, we are also witnessing the evolution of Bangladeshi consumers at a scorching pace. Therefore, both brands and retailers need the most accurate and timely information to help them understand their consumers and make better business decisions. Kantar Worldpanel’s globally-aligned consumer panel in Bangladesh, backed-up by the in-depth knowledge and expertise of the Kantar MRB team, will allow us to partner and identify more growth opportunities for all FMCG clients.”

K. Ramakrishnan, General Manager and Country Head South Asia at Kantar Worldpanel, says: “The new service connects the Bangladesh consumer panel with the global network of panel services operated by Kantar Worldpanel in Europe, Asia, Latin America, Middle East and Africa. This will allow us to provide additional understanding to anticipate shopper and consumer behaviour as well as provide a global context for Bangladeshi brands wanting to grow at home or abroad.”

The first dataset for the improved Bangladesh consumer panel will be available in March with data for Q1 2019.