Out-of-Home Panel Launched in Vietnam

An individual panel applies a 100% smartphone data collection method via a specially designed application to track actual (not claim nor recall) purchases made in real-time.

New out-of-home panel launches in Vietnam

Kantar Worldpanel, the global expert in consumer behaviour, has launched a new out-of-home (OOH) panel in Vietnam. This new panel allows brands to measure regularly major convenience foods and beverages that Vietnamese individuals purchase for consumption away from home anytime, anywhere.

This consumer panel research applies a 100% smartphone data collection method via a specially designed application, which enables to track actual (not claim nor recall) purchases made in real-time. Consumers can report their purchases to consume out-of-home, be it on-the-go, on-premises or via online delivery, in the workplace or elsewhere in real-time, via an application with barcode scanning function.

The new panel will enable Kantar Worldpanel to offer an even wider coverage of its insights into food and beverage markets by capturing different moments of purchases regardless of in-home or out-of-home consumption. The aim is to provide clients with a complete understanding of consumers’ interactions with brands and retailers.

Pham Quynh Trang, Insight Director at Kantar Worldpanel Vietnam, comments: “The application is not only efficient in collecting real-time purchase data but also opens up rooms for many advanced features such as real-time questionnaire, including declaring moment or motivation of consumption. This, as a result, develops a detailed picture of consumers’ behaviours and attitudes. The out-of-home market is a complex and dynamic one as consumers behave differently: they tend to make more impulse purchases, look more for variety, are less loyal to brands, more open to paying premium prices, etc. This new panel will help us add clarity to today’s complex and rapidly changing markets to help brands and retailers to quantify their performance and, more importantly, spot opportunities to grow”.

With this latest launch in Vietnam, Kantar Worldpanel provides out-of-home insights and delivers the most accurate read of the consumer in ten markets -Brazil, China, France, Indonesia, Mexico, Portugal, Spain, Thailand and the UK- in order to support clients’ decision-making process and help them drive growth for their business and brands.

Download the out-of-Home brochure on the right side button for more information.