SuperValu again in first place as growth continues

SuperValu retains the top spot with a 22.1% share of the market despite deepening price deflation.

The latest grocery market share figures from Kantar Worldpanel in Ireland, published today for the 12 weeks ending 16 July 2017, show that the market continues to grow despite deepening price deflation. The value of the grocery market rose by 2.0% during the past quarter compared to last year, with the sector worth €2.34 billion over the 12 weeks – up €45 million on last year.

Cora Campbell, Consumer Insight Director at Kantar Worldpanel, explains: “Despite a decline in the average price per pack, the market has continued to grow. In response to lower prices, shoppers have been putting more items into their baskets, which has kept market performance on an upward trajectory. Shoppers continue to favour retailers’ own brands, with sales growing by 3.7% and accounting for 55% of total grocery spending over the past 12 weeks.”

SuperValu remains in the top spot for the 8th consecutive period; and as shoppers’ money continues to stretch further, the grocer has managed to increase its sales by 0.2% over the past quarter. However, compared with this time last year, SuperValu’s market share has dropped 0.3 percentage points to stand at 22.1%.

In second position, Tesco captured 21.9% market share, with a 0.4 percentage point lead over Dunnes Stores in third place. Value sales at Tesco increased by 2.0% during the past quarter as consumers made one extra visit on average to the retailer, and continued to buy more each time they shopped.

Cora Campbell continues: “Despite seeing a drop in shopper numbers again this quarter, Dunnes Stores continued its strong sales growth, up 3.0%. Dunnes shoppers spent 8% more – €36.80 on average – with the grocer during the latest quarter, and also visited the retailer slightly more often on average than this time last year.

“Meanwhile Lidl and Aldi have also enjoyed strong performances over the past 12 weeks – Lidl’s growth accelerated to 3.8%, with Aldi boosting sales by 3.7%. Both retailers have captured a larger share of the grocery market – Lidl’s market share now stands at 12.1% with Aldi close behind holding 11.4%. Lidl and Aldi have both benefited from shoppers visiting their stores more regularly over the most recent quarter.”

For further information, download the full press release through the link on this website.