Indonesia Beauty Kaleidoscope 2024
In the face of unprecedented challenges – from the global pandemic to economic uncertainty and rising inflation – Indonesia’s beauty industry has not only survived but thrived. Defying the odds, the sector has demonstrated remarkable resilience and continues its upward trajectory. As consumers increasingly prioritise self-care and personal expression, the beauty market has become a beacon of growth, offering a unique blend of tradition and innovation. The question is no longer whether beauty will grow, but how it will bloom in the coming years.
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