Asia Brand Power 2017

Asian brands continue to thrive within their own borders, rising on top of most of the Asian markets in recent years. Their success isn’t without challenges or setbacks, but having a strong partnership with local retail power players has kept them grounded and continued to advance and outperform multinational brands.

Kantar Worldpanel’s second annual Asia Brand Power is published today, zeroing in on the powerful partners behind Asian brands’ success, responding and tailoring to consumers’ changing needs, driving and reshaping the FMCG market in Asia. Through interviews with some of the leading local retailers in the region, the report provides intimate views of their business strategies and the secret ingredients to their phenomenal growth.

Find the in-depth analysis and experts’ perspectives on the latest retail trends in Asia, and the hidden factors of their success in the second annual Asia Brand Power – the retail report.