BFP 2021: Being Agile in Ultra Milk's Way

In this special episode following the release of Indonesia Brand Footprint 2021 report, Andi Siswanto from Kantar had a conversation with Siska Suryaman, Head of Marketing Department at Ultrajaya, a prominent brand in liquid milk with over 40 years of experience.

Over the years, Ultra Milk has been evolving as a brand. Listen to this episode to find out how Ultra Milk’s agile ways in order to keep their pace to be ahead of the time.