2018 Festive Season for FMCG in Indonesia

In 2018, the stable economic situation of Indonesia looked favorable to produce another busy festive season, evidenced by a low unemployment and inflation rate combined with improved consumer confidence. The FMCG category itself has been growing since the festive month of 2017 mainly due to price increases, however the growth has been penalized by a decline in purchase frequency.

Therefore, how drastic were the changes in purchase behavior during this year’s festive period?