Full Report: FMCG Outlook Indonesia 2025

Unlocking Indonesia's FMCG Future: 2025 Outlook Report

As Indonesia steps into 2025, the FMCG industry is at the forefront of transformation, brimming with opportunities for growth. Kantar Worldpanel’s latest FMCG Outlook Indonesia 2025 report unpacks the key trends, consumer behaviors, and market dynamics that will shape the industry in the coming year.

From pantry essentials to beauty products, Indonesian shoppers are redefining the market with evolving preferences. The report reveals how brands can thrive amidst these shifts by embracing innovation, optimizing channel strategies, and staying attuned to socio-economic changes.

Key insights include:

• The increasing importance of capturing middle-class growth while meeting the demands of sophisticated upper-class consumers.
• The continuous expansion of household budgets for pantry staples, with a focus on affordability and premiumization.
• The rapid rise of digital platforms transforming how beauty products are shopped and consumed.

Dive deeper into what 2025 holds for FMCG players in Indonesia and uncover actionable strategies to drive your business forward.

Ready to shape your strategy for the future?

• Read the full report to uncover in-depth insights and recommendations.
• Watch our webinar series to hear from Kantar experts and industry leaders.
• Book a conversation with us to tailor these insights to your business needs.

Stay ahead of the curve and make 2025 your year of growth with Kantar Worldpanel.