FMCG Monitor FY 2024

Kantar Indonesia's FMCG Monitor is a quarterly report that provides insights into the performance of the in-home FMCG market across various sectors in Indonesia, along with key trend highlights. By engaging with shoppers nationwide on a weekly basis, we offer a comprehensive understanding of market dynamics.

Key highlights from this quarter:
 

• Indonesia’s total FMCG value grew by 7% over the last year, primarily driven by the higher spend per trip and volume rebound from early 2024, suggesting brands might drive higher spending in some categories and optimize pack-price strategy to cope with price increase.

• Household spending grew by 7.3%, driven mainly by essentials like fresh food and FMCG. Less allocation is seen for some pockets such as saving which is caused by higher economic pressures.

• Beauty remains the ‘darling’ of FMCG with double-digit growth and the rebound in festive-driven food and dairy categories drive the overall FMCG growth. Personal care and home care sector can only maintain the growth by coping with the price increase.

• Supermarkets are the main drivers of HSM penetration growth, bringing in new shoppers to the channel. At the same time, e-commerce complements traditional retail by attracting additional shoppers and strengthening the shift toward omnichannel shopping.

We invite you to explore the report to discover insights that can support your brand’s strategic choices. If you have any questions or would like to discuss the findings further, please don’t hesitate to contact us.