In-home FMCG Monitor Q1 2022

Kantar is continuously in contact with your consumers on a weekly basis and across the country. Through FMCG Monitor, we provide an overview of the Indonesian FMCG In-home market and its evolution across sectors and highlights of the latest trends.

In the first quarter of 2022, we saw the continued recovery with improvement in household consumption from last quarter, suggesting a positive outlook for consumers’ confidence to spend despite the signs of inflation that have arrived in Indonesia. 

Some highlights in this quarter:

1. Despite consumer confidence picking up, the inflation trend started to be seen as an impact of the global supply chain crisis and higher demand during festive, which can hold the spending.
2. Mid-low consumers got impacted the most by the inflation as their cash outlay is more limited than upper class, important to redefine recruitment strategies to cater to these cohorts.
3. Pricing strategy may be adjusted in GT as the most affected channel by inflation, especially with a small pack size and higher unit price.

Discover more FMCG trend across categories in Indonesia to stay ahead.