FMCG Monitor Q2 2024

Kantar Indonesia's FMCG Monitor is a quarterly report that provides insights into the performance of the Indonesian FMCG In-home market across sectors and highlights the latest trends. We continuously engage with consumers on a weekly basis across the country to provide you with comprehensive insights into the market.
 

Key highlights from this quarter:
 

• FMCG growth is softening following a substantial increase in Q1 2024 driven by festive and election periods. Although prices have decreased slightly in Q2, this reduction has not translated into higher volume growth, both recently or in YoY comparison.
• With stabilised inflation, higher purchase levels remain the primary response for shoppers to manage their overall spending, while changing to cheaper products also continues to happen.
• Volume growth has been constrained across socioeconomic statuses (SES), mainly in lower SES, with no improvement in frequency. This suggests a more competitive battle for brands to win every shopping occasion and increase basket size to drive growth.
• The 2024 festive season in Indonesia saw a significant uplift in spending. This growth was also coupled with the 2024 election period, which had already set a higher baseline for consumer spending. The upward trend reflects renewed confidence and a greater willingness to spend during this period of celebration.

We encourage you to delve into the report to uncover insights that can help guide your brand's strategic decisions. If you have any questions or wish to discuss the findings in more detail, please feel free to reach out to us.