FMCG Monitor Q3 2024

Kantar Indonesia FMCG Monitor is a quarterly report offering insights into the performance of the Indonesian in-home FMCG market across sectors, along with key trend highlights. We engage with shoppers weekly across the country to deliver a thorough understanding of market dynamics.
 

Key highlights from this quarter:
 

• FMCG growth remains around 6%, with a slight recovery driven by volume growth in recent periods. This recovery is primarily due to larger trip sizes, with no improvement in shopping frequency, highlighting an increased urgency for brands to optimize every shopping occasion.

• Shoppers' responses mainly focus on getting better value for money, primarily by purchasing larger volumes. Switching to cheaper products also remains a common coping strategy amidst relatively stable inflation.

• The increase in trip size is driven mainly by upper-class shoppers, indicating a trend of stocking up with more volume per trip and fewer shopping trips overall. This suggests that brands should focus on availability and make the most of every shopping occasion.

• The growth in HSM penetration is primarily driven by supermarkets, which are attracting new shoppers to the channel. Meanwhile, e-commerce continues to complement traditional retail by drawing in additional shoppers and reinforcing the trend toward omnichannel shopping.

We invite you to explore the report to discover insights that can support your brand’s strategic choices. If you have any questions or would like to discuss the findings further, please don’t hesitate to contact us.