Spotlight of Indonesia 2019

Time to chart new growth paths, and engineer the growth in Indonesia market, especially in the FMCG front. Indonesian economy performed fairly well in 2018, while FMCG market was stable. Brands continue to seek the all important growth. However change is on the horizon as the game for growth has shifted. The trends among Indonesian consumers have also shifted, resulting in new challenges for brands to engage with consumers. 

In our latest report, we reveal key factors that can help brands grow in this competitive market.