The Rise of Online Purchase in FMCG

Simple and less pressured life is now valued more than money and wealth amongst Asians. Growing popularity of mobile internet and social media at the point of sale is a strong indication that people are seeking for convenience in every aspect of their life, including in making their shopping choices too. No wonder Asia would seem like an e-commerce wonderland.

With a population of over 250 million and more than half of population being below 30 years old, who are heavily engaged online, Indonesia offers a lucrative market for e-commerce. Following smartphone penetration increase, urbanization and growing disposable income; e-commerce is expected to show even sturdier performance. While penetration of e-commerce for FMCG in Indonesia is still small, the growth is tremendous and it is expected to continue the strong growth within upcoming years.

Discover more in Kantar Worldpanel Indonesia Thoughtleadership Series!