Webinar: COVID-19 impact on Indonesian behaviour

Learn what changes brands and marketers need to make to account for changing consumer behaviour in Indonesia

It is a highly uncertain time for both consumers and brands as the COVID-19 outbreak has already forced significant behavioural changes. When was the last time 75% of Indonesians spent most of their time at home? What would these unprecedent changes lead to? How will behaviours change over the next few months? What would be the underlying anxieties & attitudinal changes?fdJoin our experts: Nadya Ardianti, Adisti Bramanti, Plaban Mohanty, Karthik Narayan, and Adji Saputro, as they share COVID-19 impact to Indonesia market and how brands should react:

• Learning from China (as the first market affected by COVID-19 and come out of it), and what similarity and difference we can expect in Indonesia
• How are Indonesians feeling? What differentiates them from other neighbouring countries?
• How are we shopping now and how is it likely to change?
• How brands should react
• What signals about brands should we be monitoring even closely now?
• What tone & manner would be appropriate for your advertising now?
• What types of innovation should brands be looking at?
• Should I cut media spend? and more.