Adapt to Win the Festive in Challenging Time

On this year’s festive season, Indonesian FMCG business displayed its slowest performance within the last 3 years with only a single-digit growth. Nevertheless, several brands still managed to flourish during festive by adapting to the FMCG mega trends. Explore the strategies and success stories to inspire you for your next festive master plan on Kantar Worldpanel Indonesia Thoughtleadership Series!