Five Ways to Create a Hit Through Innovation

Staying relevant and standing out from the crowd becomes more critical than ever

Rapid economic and social changes push Indonesian consumers to become more discerning, driving FMCG to compete for share of wallet against other expenditures, e.g. investment, savings and entertainment. Million of shopping basket vanishes year-on-year as an impact of this phenomenon and innovation surely serves the most powerful way to keep brands ahead of the competition yet very few truly deliver incremental growth to the brand.

Discover the five golden rules to maximize the opportunity of getting your brands into Indonesians’ shopping basket through Kantar Worldpanel Indonesia Thought Leadership Series.