FMCG MONITOR MARCH 2014

Indonesia’s FMCG growth recovered after the slow down in the last two quarters in 2013.

FMCG Monitor is a monthly report published by Kantar Worldpanel, with the goal to provide a brief overview of Indonesia FMCG market and its evolution across sectors and channels as well as the most updated highlights.

Each FMCG Monitor will take you through market updates on:

• Key economic indicators
• FMCG growth movements (total & by sectors)
• Retailer snapshot
• Hot categories

Some highlights in this issue :

1. The consumer price index rose 7.32 percent in March from a year earlier. The index fell to its lowest level in nine months in March, but Bank Indonesia (BI) has warned that there is a need to remain vigilant over the recent surge in core inflation.

2. Indonesia’s FMCG growth recovered after the slow down in the last two quarters in 2013. Price is the main driver of this strong incremental. It successfully pushed all FMCG segments to grow by two digits this quarter against the same quarter last year.

3. Adult Milk Powder shows excellent growth in Urban. The incremental in number of buyer and volume per household could lift the value sales significantly. This increase in buyer and consumption successfully lifted the total sales of Adult Milk Powder by 76%.

4. Supermarket showed a very positive trend in Urban this quarter versus same quarter last year. This channel successfully grew its market share by 2 percent, whilst the Minimarket and Traditional Trade share faced a decrease.

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