FMCG MONITOR MAY 2014

Inflation had increased 1.56 percent between January to May 2014 and 7.32 percent on a year-on-year basis.

FMCG Monitor is a monthly report published by Kantar Worldpanel, with the goal to provide a brief overview of Indonesia FMCG market and its evolution across sectors and channels as well as the most updated highlights.

Each FMCG Monitor will take you through market updates on:

• Key economic indicators
• FMCG growth movements (total & by sectors)
• Retailer snapshot
• Hot categories

Some highlights in this issue :

1. Inflation had increased 1.56 percent between January to May 2014 and 7.32 percent on a year-on-year basis. Processed food, beverages, cigarettes and tobacco contribute a lot to the inflation rate in May 2014. 

2. Price stays relatively stable in May 2014, even though there is a small climb of price in Rural. The decrease in Urban mostly driven by decrease in volume (unit). A strong likelihood that they bought the products in bigger pack size.

3. Cultured Milk shows excellent growth in Urban. The incremental in number of buyer and volume per household could lift the value sales significantly. This increase in buyer and consumption successfully lifted the total sales of Cultured Milk by 43%.

4. Supermarket showed a very positive trend in Urban this quarter versus same quarter last year. This channel successfully grew its market share by 2 percent, whilst in Rural Minimarket is showing a positive trend.

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