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FMCG MONITOR JULY 2014

17/08/2014

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FMCG MONITOR JULY 2014

FMCG Monitor is a monthly report published by Kantar Worldpanel, with the goal to provide a brief overview of Indonesia FMCG market and its evolution across sectors and channels as well as the most updated highlights.

Each FMCG Monitor will take you through market updates on:

  • Key economic indicators
  • FMCG growth movements (total & by sectors)
  • Retailer snapshot
  • Hot categories

Some highlights in this issue :

  • Inflation has increased 2.94% from January to July 2014. The Consumer Price Index (CPI) in July 2014 inflated 0.93% from June 2014, and rose around 4.53%, in year on year basis.

  • In urban, FMCG growth is slowing down, and it is driven by the volume. However, the trends show differently in rural 

  • Demands from consumers on fasting month pushed syrup growth higher than regular period. There are more people purchased syrup compare to last year (indicated by the penetration increased)

  • Supermarket showed a very positive trend in Urban this quarter versus same quarter last year. 

Please follow link on the right side of this page to download full reports.

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Fanny Murhayati

Marketing Director

 

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Corina Fajriyani

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