소개

TNS RMS Home panel was launched in 2005 in Nigeria. The home Panel is part of a rich heritage of over 30 years of RMS consumer research in Africa. The panel, with 3000 households, covers urban and rural areas as well as the 6 geopolitical regions in Nigeria, thereby giving a broad and holistic coverage of the country.

The RMS Home Panel is the only continuous purchase panel in the country. It was launched in 2005 and it is part of a rich heritage of over 30 years of RMS consumer research in Africa. Through 3,000 households, the panel covers urban a rural Nigeria providing with a holistic coverage of the country. The consumer and shopper data is enriched with valuable insights about shoppers’ profile, their brands and their habits. We identify key targets, we monitor and evaluate new products’ performance and we quantify the impact of marketing initiatives on actual consumer’s behaviour.