Kantar Worldpanel - www.kantarworldpanel.com

New Report: 2025 Peninsular Malaysia FMCG Outlook

Decoding 5% Market Growth Amidst Price Stabilisation

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Report: Boycotts and Behaviour on Malaysia’s FMCG Market

How the BDS Movement is Shaping Malaysia’s FMCG Market

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Global WCWD 2024

Decoding wellness and the new consumer health landscape

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Malaysia Brand Footprint 2024 Released!

An annual study conducted by Worldpanel by Kantar to measure the brands most chosen by consumers. This comprehensive report covers over 540 brands in Malaysia.

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Asia Brand Footprint 2024

Asia Brand Footprint 2024 covers 11 Asian markets, representing 85% of the region?s GDP, more than 4,500 brands, and examines the 232 billion brand choices made by Asian shoppers in 2023.

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Latest News

  • Asia Pulse: Q4 2024

    Asia Pulse: Q4 2024

    21/03/2025

    Asia's FMCG sector remained resilient, with a steady 2.7% value growth.

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  • Report: 2025 Peninsular Malaysia FMCG Outlook

    Report: 2025 Peninsular Malaysia FMCG Outlook

    20/03/2025

    Decoding 5% Market Growth Amidst Price Stabilisation

    Read more

  • Shopper Digest: Know Your New and Loyal Shoppers

    Shopper Digest: Know Your New and Loyal Shoppers

    19/03/2025

    How brand can reverse its decline in Malaysia’s FMCG market

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  • Shopper Digest: How to Steal from Your Competitor

    Shopper Digest: How to Steal from Your Competitor

    03/03/2025

    The opportunities for your brand to capture shoppers from your direct competition.

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  • Shopper Digest: Not All Shoppers Think the Same

    Shopper Digest: Not All Shoppers Think the Same

    19/02/2025

    Shoppers don’t just switch brands because of price.

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  • Report: Boycotts and Behaviour

    Report: Boycotts and Behaviour

    04/02/2025

    How the BDS Movement is Shaping Malaysia’s FMCG Market

    Read more