Peninsular Malaysia Baby Panel
Purchases for 0-36 months babies are important for the manufacturers. It represents 20% of Peninsular Malaysian household, which is 1.2 million babies in total. For Malaysian nesting families, spending on baby contributes significant portion of the total grocery spend, and shoppers shifting their purchase behaviour over the time and how purchase behaviours has changed pre and post-pandemic.
To ensure we have in-depth understanding of baby categories, we have developed a specialised panel capturing baby sector to monitor the change and identifying opportunities for our clients
Definition: Continuously and regularly tracks the purchase behaviours of the Pen Malaysian mothers on baby related categories
Coverage: Peninsular Malaysia
Sample size: 1200 mothers with babies from 0-36 months
Categories: 10+ baby categories
Get in touch
Daniel Lee
New Business Development Director - Kantar, Worldpanel Division Malaysia
- Send a messageDaniel Lee