News: Kantar at BFM Brandfest 2022

WHAT’S NEXT?
Making Informed Decisions to Capture Pockets of Opportunities and Manage Inflation in 2022 – 2023

Cynthia Su, Experts Solution Director and Hoo Teng Huei, Account Director, Kantar Malaysia, Worldpanel Division was the speakers at BFM Brandfest 2022 "Building Future Marketeers" on 19 July 2022.

In this 2-part presentation, the FIRST PART explores how consumers are settling into the endemic phase and how their shopping behaviour will take shape from now into the near future. It offers key advise about making informed decisions in order exploit the pockets of opportunities! The SECOND PART shares data about the challenge of inflationary pressure that is affecting both consumers and brands. Growth is anticipated despite price increases. How will consumers react and what should marketeers do is the focus of this presentation.

Download the presentation (lite version) or contact us for the full version.